Free ad account audit: 30 minutes and three steps

I have been running paid media for over five years and have seen how accounts look across thirty-odd categories. Most problems repeat, and they are visible within half an hour if you know where to look.

What I look at

1. The economics. What you can afford to pay per customer and whether that matches what you are paying now. If it does not, nothing else matters.
2. The account. Campaign structure, what it optimises for, what spends without returning, where learning never finished.
3. Tracking. Whether the platform sees purchases and values or only clicks. The most common and most expensive fault.
4. Everything after the click. Page, form, response time. Half the losses usually sit here, not in the account.

What you walk away with

• A list of where money is leaking right now, with the reason for each.
• Three concrete steps for the next two weeks, ordered by impact.
• An honest answer on whether paid advertising is worth it for you at all right now.
• A guide to budget and timelines if you decide to go ahead.

What will not happen on the call

• Promises of a specific number of leads or sales. Nobody can make them honestly.
• Pressure, or a price that expires tomorrow.
• Generic talk about funnels and holistic approaches. We talk about your numbers.
• A demand for account access beforehand. Screenshots are enough for a first conversation.

If you would rather look yourself first, here is the walkthrough: how to audit your ad account in 30 minutes.

FAQ

Is it genuinely free?

Yes. I spend half an hour working out whether I can help. If I cannot, you leave with a plan and I leave knowing not to take it on.

Do you need access to my account?

Not for the first conversation. Screenshots of the main numbers are enough.